design and creative direction
styling
jeyhiard
jeyhiard
by Borislav Mirchev
by Borislav Mirchev
Capsule collection consisting of 3 outfits presented on CONTROFILO FEST.
“jeyhiard” is a capsule collection consisting of 3 outfits designed and crafted by Borislav, a first-year fashion design student in Nuova Accademia di Belle Arti (NABA). He presented his work on CONTROFILO FEST. The event happened on the 19th of June and hosted a runway including over 15 young designers. Before the show, they organized a clothing swap party, and after, there were live performances and a DJ set.
“jeyhiard” is a capsule collection consisting of 3 outfits designed and crafted by Borislav, a first-year fashion design student in Nuova Accademia di Belle Arti (NABA). He presented his work on CONTROFILO FEST. The event happened on the 19th of June and hosted a runway including over 15 young designers. Before the show, they organized a clothing swap party, and after, there were live performances and a DJ set.
Borislav: This collection was my first ever creative work put out publicly. The opportunity came up pretty last minute, so I had less than a week to make three complete looks. I knew it was gonna be challenging, but didn’t doubt that I could pull it off.
Borislav: This collection was my first ever creative work put out publicly. The opportunity came up pretty last minute, so I had less than a week to make three complete looks. I knew it was gonna be challenging, but didn’t doubt that I could pull it off.
I called my friends, and everyone showed up. Some took care of hair, others did makeup, styling, fittings, and whatever else needed to be done. It quickly became a team effort. Looking back, that’s what I remember most. When everyone believes in the same idea, every obstacle feels manageable.
I called my friends, and everyone showed up. Some took care of hair, others did makeup, styling, fittings, and whatever else needed to be done. It quickly became a team effort. Looking back, that’s what I remember most. When everyone believes in the same idea, every obstacle feels manageable.
There wasn’t much room for mistakes, although they came anyway. Every day was a race against the clock. More than anything, I just didn’t want to let anyone down after they’d put their trust in me. Then, the night before the show, my sewing machine broke. I was convinced the garments weren’t good enough because of crooked seams and imperfect fits. But that experience taught me that people don’t connect with perfection; they connect with the feeling behind the work.
There wasn’t much room for mistakes, although they came anyway. Every day was a race against the clock. More than anything, I just didn’t want to let anyone down after they’d put their trust in me. Then, the night before the show, my sewing machine broke. I was convinced the garments weren’t good enough because of crooked seams and imperfect fits. But that experience taught me that people don’t connect with perfection; they connect with the feeling behind the work.
The third look was a knitted dress, and that’s when things really started getting chaotic. My house turned into a backstage studio. Friends were doing hair and makeup, packing accessories, while I was still knitting the final patterns of the dress. I finished them just before we had to catch the train and spent the journey to the venue trying to assemble the dress.
The third look was a knitted dress, and that’s when things really started getting chaotic. My house turned into a backstage studio. Friends were doing hair and makeup, packing accessories, while I was still knitting the final patterns of the dress. I finished them just before we had to catch the train and spent the journey to the venue trying to assemble the dress.
When we arrived, everyone got straight back to work. The models slowly embodied the vision I’d imagined while I was still sewing the last look together. Then my hands started shaking. The seams became uneven, and I remember turning to my friend Victor and saying, “I don’t think I’m going to make it.”
When we arrived, everyone got straight back to work. The models slowly embodied the vision I’d imagined while I was still sewing the last look together. Then my hands started shaking. The seams became uneven, and I remember turning to my friend Victor and saying, “I don’t think I’m going to make it.”
Without hesitating, he pulled out a box full of pins and said, “We’ve got this.” We started pinning the dress directly onto the model. I kept on focusing on everything that wasn’t perfect, but everyone reminded me to look at the bigger picture instead of getting lost in the details.
Without hesitating, he pulled out a box full of pins and said, “We’ve got this.” We started pinning the dress directly onto the model. I kept on focusing on everything that wasn’t perfect, but everyone reminded me to look at the bigger picture instead of getting lost in the details.
We finished about thirty minutes before the show.
We finished about thirty minutes before the show.
It wasn’t a big production or a huge runway. It was a small opportunity that a group of friends decided to take seriously. Looking back, that’s what made it special. It reminded me that fashion has never really been a solo thing. It’s about people showing up for each other and making something happen together. I was lucky to have that then, and I’m even luckier that I still do.
It wasn’t a big production or a huge runway. It was a small opportunity that a group of friends decided to take seriously. Looking back, that’s what made it special. It reminded me that fashion has never really been a solo thing. It’s about people showing up for each other and making something happen together. I was lucky to have that then, and I’m even luckier that I still do.